Guests with disabilities often need to travel with one or two companions so accommodating them and ensuring your hotel website is functional for their needs could have a positive impact on your revenue and reputation.
Accessibility refers to the design of products, devices, services, or environments – including hotel websites – for people who experience disabilities. It should be achieved equally through user experience (UX), design, front end web development and content.
There are two types of people who may be affected. Those who have a disability, but can use websites unassisted – and those who require assistance in the form of tools like screen readers, braille displays, or magnifiers.
Common disabilities include:
- Conditions associated with learning difficulties
- Blindness or vision impairment such as colour-blindness
- Motor control disorders
- Dyslexia or related conditions
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