October 23, 2018

How Google’s new brand-protection policy will affect your Google Ads


With the change announced by Google’s legal team, many advertisers are going to start bidding for hotel brands because their ads can now be more relevant and obtain better results.

Yet, now more than ever you need to have presence in your paid results on Google. All other advertisers will be there and if you are not, the booking which was meant to be for you will be taken by someone else.

It is a strong possibility that the profitability of your campaigns will be affected but it will still be highly beneficial for your direct-sale costs.

We will no longer be able to rely on our ads to be successful due to having the exclusivity of our brand name. Now more than ever, we must place our trust in attractive offers with better prices and in differential values of the direct channel in order to be successful in Google Ads.

Get the full story at Mirai

Read also "Google updates trademark-policy, allows OTAs to use hotel branding in ads"