October 25, 2018

How HD Hotels optimized guest surveys to boost TripAdvisor reviews


Convincing guests to open, read and take action on email survey requests is vital to increasing completion rates.

A group of four family-friendly properties in the Canary Islands, HD Hotels & Resorts, recognizes the critical role that guest surveys and online reviews play in driving guest satisfaction and revenue.

The company signed up for ReviewPro’s Online Reputation Management (ORM) and Guest Satisfaction Survey (GSS) solutions in order to gather Guest Intelligence, maintain its high standards, and stay competitive.

In December 2017, ReviewPro customer success coach Isabel Picón got in touch with HD Hotels to share ways to improve the completion rate (also called conversion) of guest surveys. Over the coming months, the company implemented Isabel’s recommendations in two phases.

Get the full story at ReviewPro