September 18, 2018
How hoteliers navigate evolving distribution channels
A panel at the Hotel Data Conference discussed the various distribution channels available to hoteliers and the benefits and challenges they offer.Read more
Applying new rules to old tools isn’t good enough. You’re goal is to make your existing solutions obsolete.
This is exactly what Hilton have done with their Explore platform. Hilton looked in depth at the customer journey and identified an opportunity to engage customers closer to the start of the journey.
The Explore platform enables Hilton to engage and inspire its target audience in the dreaming and planning stages of the travel journey, but also provides tangible tools to help customers to plan and book.
This puts Hilton into a relevant space in which its target audience is yet to make a decision on accommodation. Working in partnership with tech startups, the platform continues to innovate and evolve around the customer.
Get the full story at Tnooz
Read also "Hilton.com to provide local experiences to guests" and "For Hilton, direct booking is key to improved guest experience"
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