Applying new rules to old tools isn’t good enough. You’re goal is to make your existing solutions obsolete.
This is exactly what Hilton have done with their Explore platform. Hilton looked in depth at the customer journey and identified an opportunity to engage customers closer to the start of the journey.
The Explore platform enables Hilton to engage and inspire its target audience in the dreaming and planning stages of the travel journey, but also provides tangible tools to help customers to plan and book.
This puts Hilton into a relevant space in which its target audience is yet to make a decision on accommodation. Working in partnership with tech startups, the platform continues to innovate and evolve around the customer.
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Read also "Hilton.com to provide local experiences to guests" and "For Hilton, direct booking is key to improved guest experience"