Facebook has rolled out various changes in the past month like photos in comments, hashtags, and graphsearch. Here is how hotel marketers can effectively integrate them in their Facebook marketing and customer service toolbox.
Facebook now allows users to insert photos in individual comments. As the social landscape gets continually more visual with the rise of sites like Instagramand Pinterest, this seems like a wise addition. Being able to add pictures is significant because companies are able to include them also, which allows them to showcase more personally and offer a more intimate perspective.
Hashtags have fallen primarily in Twitter’s domain, though Instagram incorporates them too, but Facebook just introduced the clickable hashtag. Hashtags turn topics and phrases into clickable links in posts on both personal timelines and business pages. This helps people find posts about topics they’re interested in.
Graph search allows people to find what they’re looking for through friends and connections. This means, if many of Bob’s friends like a certain restaurant on Facebook, it is likely to come up high if someone does a search for restaurants their friends like, or restaurants of a certain genre.
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