How hotel marketers use video in unique ways
June 25, 2012 | Hotel Marketing
In an increasingly visual world, it’s imperative for brands to think outside of the box in order to differentiate themselves. Hotels in particular are able to do this in a unique way, since every hotel has some sort of defining quality that sets it apart from others.
Joie de Vivre hotels (JDV), which means “joy of life,” strives to create innovative hospitality services and products, and has designed numerous one-of-a-kind boutique hotels, restaurants and spas.
Last summer, they transformed the standard hotel check-in process into a musical experience when they launched “Singing for an Upgrade.”
At several Southern California hotels, guests were encouraged to (literally) sing in attempt to receive an upgrade on their reservation. Not only that, all entrants were put up for a vote, American-Idol style, against other “competitors.” JDV awarded daily prizes for the first guest to sing a specific song each day, while performances were also captured on video then uploaded to YouTube and Facebook.
Get the full story at Windmill Networking
Latest Industry News
Tablets overtake smartphones for hotel website traffic
19 Jun, 2013 | Hotel Marketing
Google officially rolls out local carousel display in US for hotel searches
19 Jun, 2013 | Hotel Marketing
Sabre selling Travelocity Business to BCD Travel
19 Jun, 2013 | Online Travel
How Fairmont tackles the evolving search capabilities of social platforms
19 Jun, 2013 | Hotel Marketing
Travel sector flying high in social
19 Jun, 2013 | Hotel Marketing
Google: Bad mobile SEO won’t rank well in mobile search
19 Jun, 2013 | Online Marketing
Marriott to target younger travelers with major rebranding
18 Jun, 2013 | Hotel Marketing
Priceline and Booking.com turning more of its focus to America
18 Jun, 2013 | Online Travel
Expedia taps gamification to raise awareness of loyalty program
18 Jun, 2013 | Online Travel
Vacation travel picking up; for business, not so much
18 Jun, 2013 | Hotel Marketing
The Google Knowledge Graph carousel as it relates to hotel searches
18 Jun, 2013 | Hotel Marketing
The connected traveler is not about social media, but relationships
18 Jun, 2013 | Online Marketing
Business travel’s slow growth gives way to an uncertain 2013
17 Jun, 2013 | Hotel Marketing
Constrained supply strengthening U.S. hotel seller’s market
17 Jun, 2013 | Hotel Marketing
How Trump targets health-conscious travelers with wellness program
17 Jun, 2013 | Hotel Marketing
Most Popular Articles
Marriott to target younger travelers with major rebranding
18 Jun, 2013 | Hotel Marketing
Service tops list of social media conversations about hotels
13 Jun, 2013 | Hotel Marketing
Preparing for the upcoming hotel corporate RFP season
14 Jun, 2013 | Hotel Marketing
Hotel budget guidance for 2014: Plan for strong increases in revenues and profits
14 Jun, 2013 | Hotel Marketing
Priceline and Booking.com turning more of its focus to America
18 Jun, 2013 | Online Travel
Business travel’s slow growth gives way to an uncertain 2013
17 Jun, 2013 | Hotel Marketing
The future of booking travel takes cues from Amazon
14 Jun, 2013 | Online Travel
Instagram is a gift that keeps on giving for hotel marketers
17 Jun, 2013 | Hotel Marketing
Four ways hotel marketers can get more from social media
14 Jun, 2013 | Hotel Marketing
Facebook adds hashtags, delighting marketers
13 Jun, 2013 | Online Marketing
Latest Company News
German luxury hotel chain selects eRevMax for optimizing online revenue
18 Jun, 2013 | Hotel Marketing
SiteMinder expands in USA with Miami Hotel Group
14 Jun, 2013 | Hotel Marketing
Supranational Hotels selects eRevMax as preferred supplier
11 Jun, 2013 | Hotel Marketing
VFM Leonardo and Travelocity extend relationship
07 Jun, 2013 | Hotel Marketing
HotelTravel.com connects to eRevMax Channel Ecosystem
07 Jun, 2013 | Hotel Marketing
Innkeeper’s Lodge has selected RateTiger
29 May, 2013 | Hotel Marketing
TrustYou continues to expand team in USA headquarters
28 May, 2013 | Hotel Marketing
Cityzenbooking certified for seamless connectivity by eRevMax
23 May, 2013 | Hotel Marketing
Six major online travel sites partner with SiteMinder’s RDX
15 May, 2013 | Hotel Marketing
Pegasus Solutions names Temple Weiss Chief Financial Officer
10 May, 2013 | Hotel Marketing
LifeClass Hotels doubles direct booking with RateTiger
10 May, 2013 | Hotel Marketing
SiteMinder books in to one of world’s top tourist destinations
09 May, 2013 | Hotel Marketing
Lodging Interactive offering independent hotels fully-integrated online marketing
08 May, 2013 | Hotel Marketing
Barbara DeLollis joins ReviewPro as Director of Marketing
06 May, 2013 | Hotel Marketing
Pegasus Solutions names Mark Swetman Vice President, Global Sales, Americas
06 May, 2013 | Hotel Marketing
E-Mail Newsletter
Visit our sponsors:
