October 29, 2018

How hoteliers can turn audience insights into a higher conversion rate


Among the many challenges that hoteliers face, being able to quickly amend content on their direct channels ranks high on the list.

By definition, the mission of a hotel is to host visitors and make sure they get the best out of their stay, so those same visitors continue to return. Hoteliers are first and foremost experience merchants. As such, operating a website does not usually fall within the specifications of the key operational departments of a hotel. In most cases, hoteliers delegate management of their digital infrastructure to an external company with legitimate experience in the field.

However, at that moment, hoteliers choose to sacrifice their digital identity on the altar of practicality! And that sacrifice has consequences. Lack of responsiveness, long wait times and, worst of all, an inability to collect and learn from visitor data.

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