January 08, 2018

How hotels can regain their pricing power


Hotels continue to experience record occupancy, so why can’t they drive their average daily rate? Duetto's Marco Benvenuti explains how they could with Open Pricing.

We have seen occupancy pretty much going back to pre-Recession numbers and even sometimes breaking records, but ADR really is lagging.

For Marco Benvenuti, Duetto's Co-Founder and Chief Marketing and Strategy Officer, the reason is a lot of hotels are still not embracing revenue strategies and the concept that prices drives demand and not vice versa.

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