September 18, 2018
How hoteliers navigate evolving distribution channels
A panel at the Hotel Data Conference discussed the various distribution channels available to hoteliers and the benefits and challenges they offer.Read more
To maximize the potential success of Instagram marketing, you need to switch your hotel’s Instagram account into a business profile.
Having a business profile can lead to a lot of attention and direct traffic. According to Instagram, over 200 million of its users visit at least one business profile a day, and 75% take action after visiting a post (such as visiting a brand’s website). In addition, one third of the most-viewed stories are from businesses.
Still, some brands remain hesitant about making the swap from their personal profile, concerned that it might lead to a drop in engagement. The truth is that there are plenty of reasons to make the switch. But before diving into the benefits, here’s a quick guide on setting up a business profile.
Get the full story at Travel Tripper
Visit our sponsors: