August 29, 2018

How hotels can take advantage of Instagram business profiles

To maximize the potential success of Instagram marketing, you need to switch your hotel’s Instagram account into a business profile.

Having a business profile can lead to a lot of attention and direct traffic. According to Instagram, over 200 million of its users visit at least one business profile a day, and 75% take action after visiting a post (such as visiting a brand’s website). In addition, one third of the most-viewed stories are from businesses.

Still, some brands remain hesitant about making the swap from their personal profile, concerned that it might lead to a drop in engagement. The truth is that there are plenty of reasons to make the switch. But before diving into the benefits, here’s a quick guide on setting up a business profile.

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