August 29, 2013

How Jurys Inn Hotel Group invests in cloud-based hospitality management


The development of cloud-based central property management and reservation systems help hotel chains to sharpen their ability to centrally audit true revenue production and availability. Here is how Ireland-based Jurys Inn Hotel Group is approaching cloud-based hospitality management.

Earlier this month, Jurys Inn Hotel Group chose to implement such a system across its 32 hotels in Ireland, the UK and the Czech Republic. With this new IT platform, the brand intends to gain accurate view of last-minute room availability across the group. Overall, the group is planning to centrally manage room reservations and bookings, hotel inventory and other related aspects. As for guests, there are benefits that make their experience better.

As part of a £1.7 million investment in new software and technology upgrades, Jurys Inn's has deployed a PMS (Property Management System), ORS (Opera Central Reservation System) OWS (Opera Web Services for connecting to the website) and OCIS (Customer Information System for loyalty system). The various components use one database which means all components are all dealing with information in real time. The plan is to get more intuitive and adapt to ever-changing customer behaviour.

The benefits of the system being centralised in the cloud means, Jurys Inn's can make it easier for its guests to interact with the system directly from checking in and out via a smartphone. And by giving its teams a minute-by-minute overview of what is happening in its business, the new system will allow the company to deliver significantly enhanced services to its customers. This includes a more accurate view of last minute room availability across the group, the ability to offer an improved range of offers and special promotions, as well as cross-selling between properties.

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