How maps are transforming local search
March 11, 2010 |
To be successful in local search, marketers should implement programs that target where local usage is today. As for the future of local search? It's going to take on a whole new meaning in the social realm.
There's a lot going in local search, and it's almost as hot of a topic as the uprising of Facebook and Twitter. Whether it's a general search on Google, a question asked on Facebook, or a restaurant you find on your smartphone, local search is all-encompassing. Here's the evidence:
- Last year was the first year that local online advertising spend was projected to pass national online advertising spend ($12.34 billion vs. $11.39 billion, respectively), according to eMarketer.
- National brands are now focusing more on the leads they generate at the local level than the overall branding message they promote at the corporate level.
- Location-sensitive advertising on mobile is the biggest thing since sliced bread and will only continue to increase as more and more consumers get on smartphones.
- Bing Maps is implementing augmented reality within its search function so that users can see firsthand what businesses look and feel like.
Get the full story at ClickZ
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