October 10, 2018

How marketers can take advantage of Google Assistant’s new tools

Assistant got what Google is calling "a makeover": a refresh of its core mobile app that seeks to strike a fair balance between both voice commands and those done by touch or text.

As is the case with most voice assistants, Assistant's capabilities -- or "Actions," the name Google has ascribed to the things it can do -- were built around what the name suggests: verbal user commands made either through its core mobile app, or the "smart" hardware equipped with Assistant technology (like the Google Home smart speaker, as well as certain smart headphones and TVs).

But Google found that "nearly half" of all Assistant engagements somehow included both voice and touch -- and it's refreshed the core Assistant app to make it easier to use both.

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