February 19, 2018

How Marriott built one of the best brand newsrooms

Nine years ago, Kathleen Matthews, Marriott’s executive vice president of communications, walked into Bill Marriott’s office with an idea.

She’d spent 25 years as a reporter and news anchor for an ABC News affiliate in Washington, DC, and she knew the power of a good story, especially when it came from a compelling figure.

She wanted Marriott to have a blog. And she wanted Bill Marriott to write it. “Why the heck would anyone want to read a blog from me?” Marriott, then 76 years old, responded.

Matthews quickly convinced Marriott he was the best person to tell the company’s story, even though he didn’t even use a computer. So they struck a compromise. Marriott would dictate a blog post once a week.

Get the full story at Convince & Convert