Simple Booking is the most recent of a spate of Zucchetti acquisitions. Last December it announced that it bought Vertical Booking, another Italian well established player.
Zucchetti, founded in 1978, employs almost 4,000 and claims to have more than 1,000 partners worldwide. It has concentrated its acquisitions, to try to centralize the fragmented market.
Angelo Guaragni, manager in charge of the hospitality and retail divisions says:
“Zucchetti’s goal is to become a leader in all IT sectors thanks to the high knowledge of the group’s companies. Specifically, in the Horeca sector we want to become the unique vendor on which hotels, restaurants, pizzerie, bars, fast food restaurants and bakeries will rely. The secret of Zucchetti’s success is the capability to combine its know-how in IT with the specific competences of leading companies in vertical markets.”
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