September 07, 2018

How tech influences overtourism

According to eMarketer, you can’t talk about overtourism without mentioning Airbnb, Instagram and Facebook.

In the latest episode of "Behind the Numbers," eMarketer delves into how technology and the sharing economy are affecting popular tourist destinations, and what measures are being taken by local tourism organizations to promote sustainable travel.

Listen to the podcast at eMarketer

Read also "Overtourism: How much did technology help get us there?"