January 28, 2013

How tech, social media drive the hotel industry


Chris Anderson, Cornell associate professor in the School of Hotel Administration, offers fresh data on how travel review web sites and hotel-industry elasticity are forming a tidal wave of change in 2013.

Anderson, along with Hotel Administration Dean Michael Johnson, presented this new research Nov. 12, 2012 at the Westin New York at Times Square in Manhattan, as part of the Inside Cornell series.

Inside Cornell is a monthly series featuring researchers and experts working at Cornell University's centers in Ithaca, Manhattan and around the world.

Watch the video (56m) at Cornell University