August 07, 2017

How the guest journey can help your hotel hit the revenue bullseye


If you’ve read an article about hotel technology in the last 6 months, you’ve probably heard about the guest journey.

Typically, the journey describes three main phases: pre-stay (or search & booking), onsite, and post-stay. When building or iterating on your hotel tech stack, take a step back and think about how your technology and solutions fit in the guest journey. Are the processes and solutions you have in place setting you up for success during each phase? Much like a game of darts, if the two pieces are strategically aligned, there’s no way you’ll miss your mark.

When it comes to revenue management, the information and data points provided can ensure hotels are strong across the entire guest journey. Revenue managers are leveraging these solutions to encourage more bookings, create a lucrative on-site stay, and boost loyalty among their best guests.

Here’s how you can do the same:

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