Online content: When it’s good, it’s great for marketing a hotel online. When it’s bad, it’s not doing anybody any favors – if anything, it’s discouraging guests from booking. This is especially true when it comes to visual content.
On trivago, hotel profiles with stellar main images attract 96% of all clicks, while profiles featuring high-quality photos in their gallery receive 63% more clicks than those with low-quality photos.
And it’s not just about attracting guests’ attention. After price and location, photos play the biggest role in influencing the guest’s booking decision.
Why? Because visual content appeals to the traveler on an emotional level.
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