September 02, 2013

How to become more popular with TripAdvisor users


TripAdvisor remains tight-lipped about the exact algorithm that determines a hotel's popularity index. But to move up TripAdvisor’s popularity index, sources suggest first focusing on guest satisfaction and then asking for fresh reviews.

It was exactly two years ago Wednesday when the hotel formerly known as the Waikiki Edition abruptly switched management overnight, with little warning.

The 353-room hotel - the first of a new brand partnership between Marriott International and Ian Schrager - was severely underperforming, according to its owners, who consequently opted to end their franchise agreement and become an independent hotel.

Suffice to say, the hotel’s public image took a hit, particularly online. New management* was able to work with TripAdvisor to eliminate all previous guest reviews and start over with a clean slate as the Modern Honolulu, according to Nicholas Barger, director of rooms at the Modern Honolulu, who appeared on a webinar Tuesday titled "Climbing TripAdvisor’s Popularity Index," presented by ReKnown, ReviewPro and TripAdvisor.

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