Social selling is all about engagement, meaning it requires a different approach than traditional sales techniques.
The idea behind social selling is simple: you leverage the power and popularity of social media to connect with prospects through content and engagement.
According to a report by HubSpot, social selling is a priority for only 8% of salespeople, and yet nearly 60% of people follow brands on social media. Moreover, among 18 to 34-year-olds, between 43 and 48% follow brands on social media because they're interested in buying products or want coupons.
Social media, therefore, is an untapped sales platform for many businesses, and staying ahead of the competition and remaining relevant in today’s world necessitates a solid social selling routine.
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