How to come out on top in online hotel marketing
August 06, 2012 | Hotel Marketing
The blurring of search and social is presenting new challenges in hotel marketing. UK online marketing agency Propellernet describes how marketing strategies should adapt to ensure the best exposure in earned, owned and paid media, and some of the views of hotel panellists brought together for a roundtable debate on the topic.
Google dominates the search market and will increasingly do so in social. Links that will drive most value to you as a business come from high-profile authors and people that influence other people.
The top of page one is where it’s at; brands want to be on page one. If you are on page two or below you are effectively invisible. For a strong brand like Virgin, holding the top position might suck up 35% to 40% of available clicks for that entire market because it’s a recognised brand. If you are not a recognised brand it’s more difficult.
In the natural space, where you earn the right to be there, you can pick up three-quarters of your search volume. People trust natural results more but travel businesses commit about 80% to 90% of search spend on paid search.
Get the full story at Travolution
Latest Industry News
Google experiencing major decline in travel ad spend
23 May, 2013 | Online Travel
Online hotel bookings experience healthy growth in Q1 2013
23 May, 2013 | Hotel Marketing
Tablet Hotels to launch Tablet Tonight
23 May, 2013 | Online Travel
Hotels embracing tiered Internet access pricing
23 May, 2013 | Hotel Marketing
Google’s impressive “Conversational Search” goes live on Chrome
23 May, 2013 | Online Marketing
Twitter tool lets brands sign up customers inside a tweet
23 May, 2013 | Online Marketing
GDS hotel bookings increased at a record rate in April 2013
22 May, 2013 | Hotel Marketing
Peer-to-peer booking sites no threat to hotel demand
22 May, 2013 | Hotel Marketing
The marriage of hotels and tablets is here to stay
22 May, 2013 | Hotel Marketing
Social media use in the restaurant industry: A work in progress
22 May, 2013 | Hotel Marketing
TripAdvisor names 2013 Travelers’ Choice Destinations
22 May, 2013 |
How Google ruined marketing
22 May, 2013 | Online Marketing
Now arriving: Big data in the hospitality, travel, and tourism sector
21 May, 2013 | Hotel Marketing
When big data meets flight meta-search it’s happy routing for passengers
21 May, 2013 | Online Travel
Google refines top city attractions search results, designed to kill competition?
21 May, 2013 | Online Travel
Most Popular Articles
Google experiencing major decline in travel ad spend
23 May, 2013 | Online Travel
Now arriving: Big data in the hospitality, travel, and tourism sector
21 May, 2013 | Hotel Marketing
It’s not all about the commission, travel agents’ hotel needs have evolved
20 May, 2013 | Hotel Marketing
GDS hotel bookings increased at a record rate in April 2013
22 May, 2013 | Hotel Marketing
Google kills Zagat scores, introduces new local business rating system
20 May, 2013 | Online Marketing
The five components of an effective hotel revenue meeeting
20 May, 2013 | Hotel Marketing
How Google ruined marketing
22 May, 2013 | Online Marketing
Google refines top city attractions search results, designed to kill competition?
21 May, 2013 | Online Travel
Online hotel bookings experience healthy growth in Q1 2013
23 May, 2013 | Hotel Marketing
Starwood caters to ‘Generation LuXurY’
20 May, 2013 | Hotel Marketing
Latest Company News
Cityzenbooking certified for seamless connectivity by eRevMax
23 May, 2013 | Hotel Marketing
Six major online travel sites partner with SiteMinder’s RDX
15 May, 2013 | Hotel Marketing
Pegasus Solutions names Temple Weiss Chief Financial Officer
10 May, 2013 | Hotel Marketing
LifeClass Hotels doubles direct booking with RateTiger
10 May, 2013 | Hotel Marketing
SiteMinder books in to one of world’s top tourist destinations
09 May, 2013 | Hotel Marketing
Lodging Interactive offering independent hotels fully-integrated online marketing
08 May, 2013 | Hotel Marketing
Barbara DeLollis joins ReviewPro as Director of Marketing
06 May, 2013 | Hotel Marketing
Pegasus Solutions names Mark Swetman Vice President, Global Sales, Americas
06 May, 2013 | Hotel Marketing
Best Western selects Micros as preferred hosted PMS solution provider
05 May, 2013 | Hotel Marketing
Pegasus Solutions names John Owens Senior Vice President, Distribution Sales
01 May, 2013 | Hotel Marketing
Leonardo Hotels extends contract with RateTiger
01 May, 2013 | Hotel Marketing
Marriott selects cloud-based Micros Opera for all North America properties
01 May, 2013 | Hotel Marketing
LeisureLink and ReviewPro team up to integrate online reputation management with hotel distribution
26 Apr, 2013 | Hotel Marketing
eRevMax focuses on APAC growth to meet demand acceleration
25 Apr, 2013 | Hotel Marketing
What the STR report is to revenue, TrustYou comp index is to reputation
24 Apr, 2013 | Hotel Marketing
E-Mail Newsletter
Visit our sponsors:
