June 06, 2018

How to create great destination content using Airbnb’s Guidebook approach


The concept of a ‘home away from home’ doesn’t have to be restricted to the sharing economy. Here's how your hotel can use some of the tactics employed by Airbnb to gives guests yet another reason to stay at your property.

Airbnb Guidebooks let hosts put together a comprehensive list of destination recommendations and tips. Some cities also have city guidebooks, which are combined lists of recommendations that hosts have added to their own guidebooks.

Everything from restaurants, parks, attractions, grocery stores, tourist hotspots, and more are listed to give guests a reference point for every need they may have.

You can do the same at your property by providing a downloadable or printable PDF. Even going so far as to provide a description for each item will let guests know exactly what’s in store and where to go. Adding photos is also a great touch and every recommendation should come from a ‘local’ perspective.

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