August 08, 2018

How to do a health check on your hotel website using the server log file


Conducting a server log file analysis can help ensure that your site is indexable and it also allows you to detect other potential issues.

A server log is a file that exists on a web host that contains a record of all activities recorded on a website during a particular period of time. So every time a search engine crawler accesses your website to understand all of its pages and content, the attempts should be recorded in your server logs.

The ways in which you obtain access to your website’s server logs depend on the technology used on the backend of your website and who is responsible for managing it. If you have an IT team at your hotel responsible for hosting the site, then they’d likely be the ones you should ask to obtain access to these logs. If you’re working with a web agency to manage your site, then the agency should already be keeping an eye on the server logs for you.

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