HOTELMARKETING.COM

How to entice mobile users to open your emails

July 10, 2012 | Online Marketing

The pre-header of your email has become increasingly important because of the growing number of people who are looking at their emails on their mobile devices. A huge opportunity for you to include something at the top of your email that gets your readers' attention and entices them to open it.

Here are three pre-header ideas I can think of off the top of my head:

1. Phone number

If your subject line had a killer offer and your pre-header said, "Call us at 800-555-1212 to get this offer," all your readers would have to do is click the phone number on their phone to call. Pretty cool, huh? I am on the email list of one of my favorite restaurants whose menu changes every day, and they fit their main course plus the reservation phone number in the pre-header of the email.

2. Newsletter article

If you've got an email newsletter and you include what you think is the catchiest article headline in the subject line, why not include the second catchiest one in the pre-header? If the first one didn't get subscribers to open your email, maybe the second one will!

3. Mobile site

If you've got a mobile version of a landing page that you want to send mobile users to, include the mobile link in the pre-header and the normal link in the rest of your email. You may find an increase in your overall conversions once people get to that page.

Get the full story at Inc.com

Visit our sponsors: