May 18, 2018
How Airbnb overtook Booking.com
According to SimilarWeb data, Airbnb.com’s traffic was 6% behind Booking.com in march 2017, but by march 2018 they held a 20% gain - leaving them behind only TripAdvisor and Expedia.Read more
Price disparities are one of the main problems for hotels in terms of Internet distribution and they have a much deeper impact than one would initially think. They are artificial alterations of your price which you must correct, since they are highly damaging.
Regaining control of your price is not, in principle, a complex issue, although when it comes to implementing it, it can get slightly more complicated. If you get down to work properly, in less than three months you should have your price under control and free of risk.
The keys are the following:
- Better safe than sorry. In each new contract you sign or renew, make sure that it has binding price clauses and the corresponding penalties in the event that they are not met (penalties which you must execute). Contracts are not worth much but at least you mark your territory from the start.
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