January 17, 2018
Hotelbeds Group reveals new structure
The integration of Tourico Holidays and GTA into Hotelbeds Group has led to a wide-ranging management shake-up.Read more
Price disparities are one of the main problems for hotels in terms of Internet distribution and they have a much deeper impact than one would initially think. They are artificial alterations of your price which you must correct, since they are highly damaging.
Regaining control of your price is not, in principle, a complex issue, although when it comes to implementing it, it can get slightly more complicated. If you get down to work properly, in less than three months you should have your price under control and free of risk.
The keys are the following:
- Better safe than sorry. In each new contract you sign or renew, make sure that it has binding price clauses and the corresponding penalties in the event that they are not met (penalties which you must execute). Contracts are not worth much but at least you mark your territory from the start.
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