July 26, 2018

How to get your hotel’s marketing and revenue teams to collaborate

Internal hotel teams that are focused only on their own revenue streams risk inefficiency, duplicating work and restricting each other’s progress.

According to the study done by Salesforce, 86% of the interviewed professionals consider a lack of collaboration to be responsible for workplace failures, while PWC’s 2015 Global Operations Survey found that an astonishing 55% of companies work in silos.

So how do you solve the collaboration issue? Unfortunately putting all your teams in one room and telling them to work together isn’t enough - or realistic, in case of hotel chains.

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