How to manage your brand in the age of social media
February 18, 2010 |
Many companies are fairly good at managing what they communicate publicly about their brands online, but many forget the importance of managing what's being said by others.
Brand and reputation are arguably among a company's most valuable assets. For years, perception and word of mouth were intangible assets. Today, however, a brand's reputation is more easily discernible in a world where a simple keyword search can garner results that range from good to disastrous. That tangible presence can quickly turn viral and make or break a brand within hours of being posted.
So how can marketers manage their brand in the age of Twitter, Facebook, and YouTube?
Social media has very quickly taken online conversations to a whole new level and empowered the customer with an influential voice in the marketplace. Knowing who is mentioning your brand and in what context is critical, but even more important is the ability to respond quickly and carefully when something negative is posted.
Get the full story at iMedia Connection
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