How to maximize your digital-marketing mix
February 22, 2010 |
When businesses share, network, and create a dialogue with their customers using various interactive-marketing strategies, they show the public that they care about the customers' experience before, during, and after the sale.
Most online consumers engage with a variety of online communications and activities, and they have different preferences and tastes. The Digital Marketing Survey and others underscore the importance of including a full range of interactive- and mobile-marketing vehicles in your digital-marketing campaigns.
Today's businesses should be using complementary media
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