June 26, 2017
Expedia loses hotel rate parity case in France
Expedia has been fined €1 million by a French court and ordered to cease demanding “tariff parity” from hotels following an appeal brought by the government in Paris.Read more
Native advertising specialists Ampush has compiled some of statistics on how Facebook users engage with travel, providing some actionable conclusions for marketers looking to leverage the platform.
Among the key takeaways:
- Increasing mobile spend means that 50% of digital budgets will move to mobile by 2017.
- Travel is the #1 shared topic on the platform.
- 18% of time spent on mobile is spent on Facebook app.
- Wednesday and Thursday are the two days to boost ad spend in advance of the weekend travel days.
Get the full story at Tnooz
Read also "Facebook on how engagement in travel is evolving"
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