March 24, 2017
Google Travel exec details changing consumer behavior
If you want to dig for new information about consumer behavior in travel and beyond it, Google’s a good place to start.Read more
Native advertising specialists Ampush has compiled some of statistics on how Facebook users engage with travel, providing some actionable conclusions for marketers looking to leverage the platform.
Among the key takeaways:
- Increasing mobile spend means that 50% of digital budgets will move to mobile by 2017.
- Travel is the #1 shared topic on the platform.
- 18% of time spent on mobile is spent on Facebook app.
- Wednesday and Thursday are the two days to boost ad spend in advance of the weekend travel days.
Get the full story at Tnooz
Read also "Facebook on how engagement in travel is evolving"
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