There are some proven hotel marketing strategies that can always be relied upon to deliver results, but in today’s age of digital media it’s important to constantly rotate new techniques into your hotel advertising campaigns.
Here are a few ways you can strike a healthy balance within your own marketing strategies so you can keep the guests flooding through your doors:
Use video and live feeds to engage your prospective guests
During the infancy of most social media platforms, photographs reigned supreme. Today however, users are more interested in videos and live streaming. Make sure you’re using video as often as possible within your hotel’s social media marketing strategy. This will help you attract the attention of your target market segments, and also keep them engaged with your brand for longer.
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