The most valuable tool at your disposal as a hotelier is data, especially when it comes to your potential guests.
You want to drive more bookings at your property, but marketing blindly to the masses is not the way to do it. You first need to narrow down who your target market should be, and how you can actually reach them effectively.
This might not be constant either, at different times of the year you might have different priorities or travellers may have different habits. That’s why it’s so important to have access to valuable data and be analysing it frequently.
There are many places you can find this data, including from online travel agents (OTAs) like Expedia, which recently published a guide on how you can target specific audiences to boost your conversions and bookings.
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