How to use Google Offers for daily deals

July 04, 2012 | Online Marketing

Google Offers is a daily deal platform that provides businesses with an easy way to team up with one of the most recognized brands in the world to get their brands noticed by a wider audience.

Unlike many daily deal companies, Google Offersdoesn't rely solely on e-mail sign ups to distribute the deals that run on its platform. Consumers can find Google Offers deals through Google Maps for Android, the Google Offers mobile app, and Google Wallet, as well as by signing up for the company's daily e-mail newsletters.

The platform ensures that customers receive only the offers they care about by asking all new subscribers to answer a few basic questions about the locations they visit and their personal interests.

The deals that Google Offers runs tend to fall into one of three categories: money-off, percentage-off or a free product with purchase. Subscribers can buy their favorite offers immediately using the credit cards they've already saved in their Google Wallet accounts, and they can redeem their deals by showing merchants their vouchers on their mobile phones.

Get the full story at the American Express Open Forum

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