How to use Google to improve your SEO

July 21, 2010 |

For most people, the term "search engine" has become synonymous with the name "Google." But what many don't realize is that, aside from the generic search engine capabilities, Google also offers plenty of free tools to help improve your SEO and get the most out of your site.

Google's Webmaster Tools help you to identify and fix problems within your site, such as broken links, which enables you to boost your SEO by making it easier for search engines to crawl your website. The Webmaster Tools also help you to see where on the Web your site traffic originates from

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