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How to use the new Google Analytics social reporting tool

June 14, 2012 | Online Marketing

The new social media reporting tools from Google Analytics provides marketers free social media monitoring and measurement capabilities. Tracking off-site social activity is just one of the cool new features that community managers will be swooning over.

This article will cover how to use the new social reporting features inside Google Analytics to help evaluate and measure your social media campaigns.

#1: Social Visitors Flow: The newly added Social Visitors Flow is a visual presentation of how visitors from social properties are navigating your website. Assuming the goal of your social media campaign is to get more traffic to your website, this report quickly gives you insight into which social platforms are sending the most traffic to your site and what your social visitors are doing once they get there.

#2: Off-Site Activity: Google has partnered with several social networks to provide Google Analytics users with off-site activity data including +1s and comments. The full list of Social Data Hub partners can be found in the Google Developers forum, notable partners being Blogger, Disqus, Meetup, Google+, Digg, Delicious, Reddit and many more.

#3: Activity Stream: This feature allows you to monitor some of the less obvious channels such as Digg, Read It Later, Echo, Delicious, etc. With the click of a button, you can see who has interacted with your content.

Get the full story at Social Examiner

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