This year the US holiday will take place from Friday 24 through to Monday 27 of November. The shopping mega-event is the day following Thanks Giving in America, it made the jump over the pond to Europe in 2010 by online shopping giant, Amazon.
With a slow start for Europe retailers, statistics from the last year or so are showing that the commercial event of the year is well and truly a revenue opportunity not to be missed by any industry. Payment service Worldpay said it processed 20% more online transactions in 2016 compared with the year before, with global sales peaking at 16.01pm with a rate of 181 transactions per second.
We spotted some interesting trends in our data last year, so we’ve put together some advice on how best to approach the Cyber Weekend this year. It’s time to get your Cyber Weekend marketing organised, so you don’t miss out on a revenue surge.
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