Relationship between travel advisors and their clients is boosted by technology but not controlled by it, according to Phocuswright’s U.S. Travel Agency Distribution Landscape: 2016-2021
Some of this has to do with the move toward working at home: according to the study, more than 51% of respondents are home-based.
This shift has led to a rapid embrace of technologies that help advisors communicate with their suppliers, peers and customers. Advisors have adapted quickly to using social media, app-based texting methods and mobile-friendly booking methods.
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