May 18, 2018

How travel marketers should use Facebook’s new Trip Consideration tool

Trip Consideration provides additional optimization to your targeting specifications, allowing you to catch potential customers as they make travel decisions.

When planning a future trip, many people may have a beach getaway or hiking adventure in mind—but they still may be wondering where to go.

With Trip Consideration, Facebook is giving travel advertisers the opportunity to help consumers answer that question.

Trip Consideration is a new pixel-enabled conversion event that allows travel advertisers to match people from Facebook’s database who have expressed interest in traveling.

Get the full story at Phocuswire

Read also "Facebook’s new tool allows travel brands to shape vacationers’ plans from the start" at AdWeek