May 18, 2018
The OTA battlefield: Legislation to loyalty
The struggle to persuade guests to book direct instead of through an online travel agency is ongoing, but hoteliers have a number of factors working in their favor.Read more
January 11, 2017
In this article Leonardo outlines how TripAdvisor’s Popularity Ranking algorithm works and what you can do to improve your ranking.
Last year, TripAdvisor made changes to their Popularity Ranking algorithm in an attempt to improve fairness and accuracy. Due to the speed at which travelers are sharing their experiences on the site, TripAdvisor had seen many new properties skyrocket to the top of the rankings based on a relatively small number of 5-bubble reviews. Over time, these “fast risers” would settle into more stable, accurate rankings as more reviews were submitted. However, during this transition period, consumers may not have been seeing the most accurate rankings for their destination. So TripAdvisor changed things.
Like all tech giants, TripAdvisor won’t divulge all the details of how their algorithm works, but we do know the 3 main factors that determine your TripAdvisor ranking.
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