March 14, 2018

How your own data resets the hotel-OTA relationship on better terms

If hotel distribution is the love-hate relationship that hoteliers described in a recent HEDNA survey, it’s time for friends and partners of the hotel industry to stage an intervention and break properties out of this codependent setup.

The survey of more than 1,050 properties, conducted by the Hotel Analytics Work Group of the Hotel Electronic Distribution Network Association, compiled responses from chain and independent hotels and management companies. HEDNA co-authored a report with SnapShot and Triometric.

Much of the study focuses on hotels’ relationship with online travel agencies. The numbers from the report paint a picture of heavy reliance - perhaps over-reliance - on OTAs for securing bookings.

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