June 21, 2018
Travelers losing interest in home-sharing
According to MMGY Global’s Portrait of American Travelers study, just 33% of respondents are interested in sharing economy accommodations, down from 41% in 2017 and 37% in 2016.Read more
If hotel distribution is the love-hate relationship that hoteliers described in a recent HEDNA survey, it’s time for friends and partners of the hotel industry to stage an intervention and break properties out of this codependent setup.
The survey of more than 1,050 properties, conducted by the Hotel Analytics Work Group of the Hotel Electronic Distribution Network Association, compiled responses from chain and independent hotels and management companies. HEDNA co-authored a report with SnapShot and Triometric.
Much of the study focuses on hotels’ relationship with online travel agencies. The numbers from the report paint a picture of heavy reliance - perhaps over-reliance - on OTAs for securing bookings.
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