IHG designs booking apps for next-generation technologies

December 22, 2011 | Hotel Marketing

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InterContinental Hotels Group announced the expansion of booking solutions across the Android platform with the Priority Club Rewards app for Kindle Fire, Google TV and Android Tablets.

IHG is the first hotel company to launch apps for both Kindle Fire and Google TV. The Priority Club Rewards app provides customers with the functionality to find and book hotel rooms, check rates and view or cancel reservations for all seven of IHG's brands InterContinental Hotels & Resorts, Hotel Indigo, Crowne Plaza Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites and Candlewood Suites.

The Priority Club Rewards app for Kindle Fire is available at the Amazon Appstore for Android; the Google TV app is available at the Android Market; and the Android Tablets app is also available at the Android Market.

"Extending our solutions to work with Kindle Fire, Google TV and Android Tablets is key to our next-generation personal technology strategy," said Michael Menis, vice president, Web and Interactive Marketing, IHG. "As consumers embrace new devices like tablets and interactive television, we will continue to expand our reservation options and brand presence through these fast-growing, emerging touch points."

The Priority Club Rewards app for Kindle Fire, Google TV and the Android Tablets enable guests at IHG hotels with robust booking and reservation management features:

- Find and Book Hotel
- View photos and amenities for each hotel
- Click-to-call front desk for each hotel
- Use Priority Club Rewards account information to facilitate bookings
- View Priority Club Rewards member details (number, level, points balance)
- Manage account profile
- View and cancel upcoming reservations
- Redeem points for Priority Club Reward Nights
- Use Corporate IDs to get corporate rates
- Quick enrollment into Priority Club Rewards
- View special offers

IHG continues to see success through its investment in new technologies and will exceed $130 million in revenue from mobile bookings in 2011. The Priority Club Rewards app for Kindle Fire, Google TV and Android Tablets follows the highly successful release of the Priority Club® Rewards app for Windows Phone in July 2011; iPhone booking apps for each of IHG's seven brands , announced in June 2011; InterContinental Concierge Insider Guides app for iPad in December 2010; the Priority Club® Rewards app for Android in July 2010; and the Priority Club Rewards app for iPhone in April 2010.

IHG's mobile channels and programs continue to be recognized throughout the industry. The InterContinental Concierge Insider Guide App won the Adrian Awards "Gold Prize" from Hospitality Sales and Marketing Association International (HSMAI), and IHG also won TravelCom's Mobile Marketer of the Year; Web Marketing Associations' Best Mobile Travel Application in the Interactive Advertising Competition; and Atlanta Interactive Marketing Association's "Most Effective Mobile Campaign."