In Europe, hotel rate parity is for OTAs not hotels
November 22, 2011 | Hotel Marketing
Based on new data from RateGain, a maximum of 1 in five hotels in major cities in Europe have introduced a rate parity based rate strategy for the coming three month. Even worse, for the vast majority of hotels, prices on OTA sites were lower than on their own website.
OTAs are the clear beneficiaries when it comes to rate parity.
A new hotel rate parity trends from RateGain for November to January 2012 of three, four and five star hotels across some of the major cities in Europe, shows that the vast majority of hotels don't apply a rate parity pricing strategy.
In top destinations like Paris and London, only a little over 20% of three, four and five star hotels have a rate parity strategy in place. Amsterdam leads the list with the lowest rate parity adoption, with 3% of hotels having a rate parity strategy in place, and 87% of hotels offering lower rates on OTAs than their own website.
Get the full story at Hospitality.Net
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