Budgets will stay tight in 2013, leading to more SMMP development and implementation in corporations, more procurement involvement involvement in meetings, more short lead times, continued emphasis on cutting costs, possibly more local/regional meetings, unique venues.
More and smarter use of social media to not just promote events/meetings, but also to engage participants before, during, and after an event.
Hotel and air rates look to continue to rise, and we can expect both to find new and creative things to charge a fee for. Planners will have to work harder than ever to provide compelling reasons to pay increasing costs to attend. Will that lead to better, more engaging, interactive, wow-inducing meetings? I sure hope so!"
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