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European affiliate marketing site Affilinet has put together this infographic on the latest online travel trends, highlighting where, when and why online holiday vacation are being made, and some best practices for travel suppliers.
According to the data - compliled from various sources such as Affilinet, EyeForTravel and Kuoni - 57% of European consumers are purchasing travel online, and 23% are still using travel agents (down from 28% a year ago).
On the mobile side of travel purchase, 16% are using mobile devices to book trips. That increass to 18% among the 18 to 35 age group, and a whooping 33% among business travelers.
When it comes to influencing consumer choices, 66% follow deals and promotions, 55% are taken by photos and 33% are influenced by recommendations. The average consumer visits 22 websites before they make the final transaction.
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