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Infographic: The tablet revolution

October 26, 2011 | Online Marketing

The introduction of the iPad last year sparked a new revolution in how people tap into the web, using tablet computers. A new report from Pew Research shows that one of the most popular uses is for reading news.

Eighteen months after the introduction of the iPad, 11% of U.S. adults now own a tablet computer of some kind. About half (53%) get news on their tablet every day, and they read long articles as well as get headlines. But a majority says they would not be willing to pay for news content on these devices, according to the most detailed study to date of tablet users and how they interact with this new technology.

The study, conducted by the Pew Research Center's Project for Excellence in Journalism in collaboration with The Economist Group, finds that the vast majority of tablet owners-fully 77%-use their tablet every day. They spend an average of about 90 minutes on them.

Consuming news (everything from the latest headlines to in-depth articles and commentary) ranks as one of the most popular activities on the tablet, about as popular as sending and receiving email (54% email daily on their tablet), and more popular than social networking (39%), gaming (30%), reading books (17%) or watching movies and videos (13%). The only activity that people said they were more likely to do on their tablet computer daily is browse the web generally (67%).

Get the full story at Search Engine Land, and Pew Research Center

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