April 02, 2018

Inspiring travelers with Facebook’s new Trip Consideration


Facebook has been extremely busy expanding its presence in the travel space over the past year. Now Facebook is rolling out another new advertising feature called Trip Consideration.

It’s designed to let advertisers reach people right at the start of the travel journey—specifically, those who have expressed and intent to travel but haven’t decided where to go.

It’s another sign that Facebook wants to serve as a platform that travelers can use to find inspiration, research and book their trips. How can hotel marketers take advantage of trip consideration? Read on to find out more about this tool and its potential opportunities.

Get the full story at Travel Tripper