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With the exponential growth in mobile/tablet usage and the proven value of visual storytelling, photography has more impact than ever to increase direct bookings on hotel websites. There are many ways to create new imagery, but Instagram is one of the best for a variety of reasons.
Instagram makes anyone a professional photographer. It’s not always great in low light conditions, but otherwise it’s relatively easy to create publishable photos. For inspiration, check out pro shooter Alex Strohl who only creates photos with Instagram.
Instagram has a huge user base. Over 100 million active monthly users update 40 million photos daily. It’s seamlessly integrated with Facebook and Twitter for sharing, and anyone can search and share your hotel with travel-related hashtags. Meaning, if you’re posting new Instagram photos on your website consistently, Instagram users will find you based on destination searches, consistently.
That’s the number one thing that hotel marketers need to know about Instagram. It’s much more than a smartphone photography tool. It’s a highly interactive social media platform that hotels can tap into easily and affordably with a potentially sky-high ROI.
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