November 02, 2018

Instagram’s next cash cow: instant Promote ads for Stories


A new ad type called “Promote” for Stories allows Instagram business pages to show their ephemeral slideshows to more users without doing much work.

Admins can choose to auto-target users similar to their followers, people in a certain location, or use all of Instagram’s targeting parameters to inject their Story into the Stories queue of more users as an ad that can also link to business’ Instagram profile or website.

Instagram Promote for Stories works similarly to Facebook’s Boost option that lets them pay to instantly show their feed posts to more users.

The company is currently testing this feature globally, and has no immediate timeline for 100 percent rollout.

Get the full story at TechCrunch