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Instead of being liked, try being more interesting

August 07, 2012 | Online Marketing

One major reason is that all too often, social media strategies are based on making brands more “likeable” and using social media to get more likes on Facebook or more followers on Twitter. But there’s a different more effective approach: instead of being more likeable, how about being more interesting?

The idea comes from a concept called the “interest graph.” Many of us have heard of the “social graph,” the graph of connections we make on social networks based on people we know such as friends on Facebook or connections on LinkedIn.

The interest graph is different. It’s based on the idea of starting with your interests and then building connections with people based on these shared interests. The result can be a more powerful and connected community that can share a single-minded passion for a subject or topic. Pinterest, GetGlue and Springpad are examples of new platforms that are taking advantage and growing around the use of the interest graph.

At its heart, being more interesting is about taking advantage of the power and potential of the interest graph. Instead of building a social media strategy around people who know and “like” each other and then getting them to like us, wouldn’t it be more effective to start with people who share the same interests, build a connection with them and then help them spread our message?

Get the full story at Econsultancy

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