Integrating social networking into a business culture
March 05, 2009 |
The way social networking is used in the workplace is very different from the way consumers use it, so it needs to be carefully researched, secured and measured, writes IT Business Edge.
It is clear that social networks and related platforms are making an ever-bigger impact in the enterprise. Companies using these approaches, however, should be crystal clear about one thing: Employing blogs, Facebook, Twitter or any of the myriad other social media tools in a business scenario is significantly different than consumer use.
Much flows from that one statement. Unlike the freeform use by teenagers ? and, increasingly, us electronic village elders ? corporate social media initiatives must be carefully researched, secured, measured and managed.
Get the full story at IT Business Edge
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