iPads account for 86% of Four Seasons mobile revenue
June 13, 2012 | Hotel Marketing
In yet another example of how a single mobile device - the iPad - is revolutionizing travel, luxury hotel operator Four Seasons has found that the tablet computer accounts for 86% of its mobile room revenues.
In the five months since the Toronto-based company unveiled its website better geared for mobile travelers, it also found that people using iPads are more likely to make a transaction than those using mobile phones, Four Seasons marketing chief Susan Helstab told me last week over breakfast at the Four Seasons hotel in Midtown Manhattan.
How much more likely? The so-called "conversion" of website visits to revenue on an iPad is five times that of a mobile phone, she says.
The stats appear to validate the company's digital marketing strategy. Four Seasons in January launched an updated and upgraded website for iPads, iPhones and Androids - instead of releasing one or multiple apps like other chains. The effort cost $18 million.
Get the full story at USA Today
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